In the city of Binghamton the flower basket that are hanged in continuation of a 14-year annual tradition in the beginning of Security Mutual Week.
In this Security Mutual Week, the Binghamton will get a complete floral makeover with 150 flower baskets hanging on the Court Street Bridge and around the city along with roadside banners and flags supporting Security Mutual.
The formal inauguration of Security Mutual Week is done by the Binghamton Mayor Matthew T. Ryan on June 19 at a news conference.
Ryan said, "Flowers bring joy to people, we want people to be happy when they come to the city". Ryan is intended to beautify the Binghamton city and improve public perception by these kinds of efforts.
The CEO of Security Mutual, Bruce Boyea, who was also present at the news conference, said the idea to hang the flowers came from his wife.
Bruce Boyea said, "We put up 75 flower baskets the first year and doubled after that”.
This program of floral hangings in the city costs $4,650 are split between the city and Security Mutual, that has helped beautify and develop businesses and buildings on Court Street and the surrounding area.